Since I was a child, I've always looked for
creative ways of doing ordinary things.
Being an innovator helps me to keep up-to-date with new trends in technology and design. Some of the projects were successful and others failed.
I am super proud and learned tons from each one of them.
Reflections
Company: Ultimate Software
Role: Lead UX Designer
Problem: Provide visibility to managers about relationships among employees.
Solution: Used artificial intelligence and sentiment analysis
Outcome: The project won the 48 hours Innovation Competition in 2017 (Artificial Intelligence" theme category).
Cubefree
Company: Citrix
Role: Founder/ Lead UX / UI Designer
Problem: Mobile workers need to find reliable places to work remote.
Solution: CubeFree takes away the hassle of finding great public places to work, including cafes, libraries and co-working spaces.
Outcome: App was launched in the Citrix app store in 2014. Winner of the Citrix Innovation Challenge at Citrix Connect 2014 and named one of the best new productivity apps by Fast Company magazine. The Cubefree App was launched officially as one of the Citrix services and announced by the CEO during Synergy Keynote.
CampusConnect
Company: Citrix
Role: Founder/ Lead UX / UI Designer
Problem: 73% of students would like to keep their academic and social lives separate.
Solution: A private, mobile environment for students, faculty and staff to find the right places and people to succeed. This engagement will provide unique insights to drive student success and enhance campus safety.
Outcome: A pilot was implemented at Nova University in Fort Lauderdale.
By Bye Badge
Company: Citrix
Role: Founder/ Lead UX / UI Designer
Problem: An evolution to (non-smart) plastic badges.
Solution: Finalist of Innovation Challenge and #1 in popular votes with "Bye Bye Badge" - Citrix Connect, 2015, By-Bye Badge facilitates collaboration on campus using Citrix products.
Outcome: A pilot was implemented at Citrix Headquarters in Fort Lauderdale and served as demo to many customers that was visiting our building.
Startup Founder
Company: Curriculumvitae.com.br
Role: Founder / UX Designer
Problem: With high unemployment rates in Brazil, there was no easy way to connect great talent with companies.
Solution: Curriculumvitae.com.br was one of the first job-hunting services in Brazil. The service achieved several media coverage hits (TV, newspaper and magazine) and got attention from big players, such as Deloitte and Rede Globo.
Outcome: The service was ultimately sold in 2001.