Creating a One-Stop Shop for Merchants
Company: Safra National Bank of New York (Safrapay)
Role: Lead Designer / Team Lead
Tools: Paper, Sketch, Figma
Situation:
I was tasked with creating a "Square-like" app, and I had a two-month window to finalize the design and ship the UX to IT to start the development process.
Competitive comparison - Square, Paypal, Sumup
TASKS & Challenges
Not enough time
Lack of Resources
Pandemic impact
ACTIONS I TOOK
Implemented a workshop culture to gather/validate requirements
Open a small “Merchant Store” inside the office
Leveraged the internal Knowledge
Got out of the building to interview Merchants
Invited Merchants to use the competitor’s products
Built a prototype
Run Usability tests with Merchants (moderated and unmoderated)
Adapted the experience after the Pandemic to incorporate E-commerce
Gathering requirements from Consultants, PMs, Risk and Legal teams
“In person Credit Card payment is a thing of the past”
How I handle pivoting the product due to changes in "behavior after the pandemic.
OUTCOMES
Delivered “Onboarding” in 4 weeks so Dev team could start the project.
Delivered Design Syleguides and Components so Banking and Merchant app could use the same components (in collaboration with Visual Designer)
Delivered the Digital Banking and it’s currently on Pilot
Delivered UX of both apps UX in 3 months
Recipient of “Collaboration Award” in March/2020
Delivered E-commerce solution with low dev impact
The final result…
Pivoting to include an E-commerce solution
“”I had the pleasure of working with Marta on the Digital Banking project at Safrapay and I was always amazed by her integrity, teamwork, ability to mentor others, and optimism that she spreads around. She has exceptional knowledge of Human-Centered Design with a great understanding of the different personas involved in every step of the process; Very goal-oriented, Marta was always easygoing.
She was very much a people person”