I love being a UX Designer because it lets me connect with people in special ways. Honestly, I feel obsessed (in a positive way) with making people happy – that is why I picked this career to make a significant impact in the world and improve one user experience at a time. 

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UX/ UI Design

Over the last 10 years, I have been at the forefront of web and mobile design projects, leading design efforts in large and diverse corporate settings, such as: Amazon, Safrapay, Ultimate Software, Citrix,

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INNOVATION

I have a strong passion for innovation and backed by over 13 design awards, I have not only graduated from a Lean Startup Innovation Program in California but also garnered significant recognition in design competitions.

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COMMUNITY

I am deeply committed to supporting children's causes, dedicating my time as a volunteer to children's nonprofits such as the PLGA Foundation, Kids in Distress (KID), and the Young Dream Chasers Girls Club.

I am Product Designer that really cares about
the end to end experience: from onboarding to support

 

I have over 10 years of experience leading User Experience Design for products, services, and support in large corporations such as Ultimate Software, Citrix, Mitsubishi, Nissan, etc. I also had the opportunity to work on multiple innovation projects and startups.

 
 

Amazon Connect

Company: Amazon
The Challenge: Design the Amazon Q in Connect experience and launch service at Re:invent 2023.
My Role & Contribution:
My role involved all research and Design activities on how Q would interact with agents so help them solve issues faster.
Outcome: Product was presented at Re:Invent in November 2023 and we received an overwhelming response from our customers.

Banking

Company: Safra National Bank of New York
The Challenge: Launch a banking and payments application in 6 months.
My Role & Contribution: In my role as Head of Design, leading a team of two, I embraced the challenge of launching a banking and payments app within six months. I spearheaded a ‘Workshops culture’ to accelerate development. This innovative approach was crucial in the successful launch of the Safrapay Mobile Banking and Merchant applications, showcasing my ability to drive projects forward under tight deadlines.
Products:
› Safrapay Merchant app (mobile and desktop)
› Mobile Banking app (mobile and desktop)

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Onboarding & Recruiting

As a Lead UX designer for the UltiPro Onboarding and Recruiting, I work very closely with the BAs to understand the business requirements, and with researchers and customers to make sure we build products that will delight our users.
Main Deliverables: Site audits, competitive analysis, wireframes, interactive prototypes, localization UX and strategy, journey maps and definition of style guides.

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Education / LMS

I worked in as a Senior UX Designer for Gaggle - Safety solutions for K-12 schools that use Google Suite for Education.
Main Deliverables: Site audit, competitive analysis, wireframes, interactive prototypes, presentation to stockholders, usability testing, and definition of style guides.

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Support

Customer support are on the front lines every day when it comes to interacting with customers. I like to work very closely with support and customer service teams to get fast and easy feedback from our customers.
Main Projects:
› Citrix Unified Support experience
› Citrix Support case submission experience

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Service Design

I supported teams understanding the customer experience from beginning to the end of a service.
Main Deliverables: Competitive Audits, Personas, Consumer Journey Maps, Ecosystem Maps, Moodboards, Storyboards and VideoStorytelling.

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Concepts & Storytelling

I use low-fidelity sketches and video storytelling to validate ideas before they become detailed designs. These concepts help us decide if we are solving a problem other people find worth paying for without putting too much design effort upfront.
Main Deliverables: Sketches, Storyboards, and Video Storytelling.

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