Olá! 👋

I'm a customer-obsessed UX designer with a bias for action, and a touch of what my friends like to call “Innovation Syndrome Disorder (ISD)”. I am always seeking for opportunities to improve and challenge the status quo. I thrive on turning real-world problems into intuitive, impactful solutions through a user-centered design approach. With a passion for collaboration, I love creating engaging mechanisms to interact with customers and internal teams so we can bring our best ideas to life.

Highlights

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DESIGN LEADER

For over 10 years, I’ve led designs in large, diverse corporate environments, including Amazon, Safrapay, UKG, and Citrix.

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INNOVATION

Strong passion for innovation, Lean Startup graduate. and proud recipient of 13 design awards.

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COMMUNITY

Beyond my design work, I am a volunteer in my local community, advocating for children in need.

Featured Projects

Amazon Connect

Leading designs for Workforce Management (WFM) and Agent Experience - with Amazon Q (Gen AI), Step-by-step Guides, and Agent Evaluations.

Mobile banking & Payments

Building and leading a small team to design and launch two native apps for merchants and mobile banking, under a tight 6 months deadline.

Talent Management

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My contributions to Onboarding, Recruiting, and Workforce Management at UKG, driving sales growth and achieving “best-in-class” recognition from industry analysts.

Support

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Unifying multiple support experiences to help customers use self-service channels to find solutions faster and more efficiently.

Journey maps

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Working with customers and stakeholders to build interactive journey maps so we could visualize the end-to-end experience across different personas so we could better serve them.

Concepts

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Using low-fidelity sketches and video storytelling to quickly test ideas with customers and understand their priorities, before jumping on detailed design.