Olá! 👋
I'm a customer-obsessed UX designer with a bias for action and a touch of what I like to call Innovation Syndrome Disorder (ISD) — always driven to find effective solutions to complex problems. I work backwards from customer needs to create experiences that simplify and enhance their lives. Collaborating with teammates to tackle challenges and build solutions that truly delight customers is what I love most.
As part of the AWS Design Team, I’m contributing to the development of AI-powered experiences that empower workforce managers and enhance efficiency for support agents — all with the ultimate goal of leaving end customers with a smile.
Highlights
DESIGN LEADER
For over 10 years, I’ve led designs in large, diverse corporate environments, including Amazon, Safrapay, UKG, and Citrix.
INNOVATION
Strong passion for innovation, Lean Startup graduate. and proud recipient of 13 design awards.
COMMUNITY
Beyond my design work, I am a volunteer in my local community, advocating for children in need.
Featured Projects
Amazon Connect
At Amazon, I lead design for Workforce Management (WFM) apps worker productivity with Amazon Q. I collaborate directly with PMs, field, sales, and customers to gather insights and refine our designs.
Safrapay
As Head of Design, I led the creation and launch of two native apps within 6 months: a banking app for Safra National Bank of New York and a merchant app (Safrapay) integrated with the banking platform to streamline payouts and deliver a seamless, user-friendly experience for merchants.
Talent Management
Led UX for Onboarding, Recruiting, and WFM, driving sales growth and leading to best-in-class recognition for our onboarding app from market analysts. Learn how my design leadership made it happen.”
Support
At Citrix, I collaborated with support teams to gather real-time user feedback, refining the unified support experience. By streamlining support pathways, I helped customers find solutions faster and more efficiently.
